UNLEARN RICH

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UNLEARN RICH

A Wealth Mindset for the Generation That Was Never Supposed to Have One

Instagram is not a financial plan. Chapter 6 breaks down the Comparison-Purchase Loop, lifestyle inflation, and the invisible architecture draining your account — then shows you exactly what to do about it.

Includes worksheets Wealth Mindset Inventory Free Chapter 6 Download
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Terence Pitre, Ph.D.

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Why You Need to Unlearn to Get Rich

UNLEARN RICH reveals the hidden beliefs, systems, and emotional inheritances that keep generations stuck in survival mode. Start with Chapter 6 — the one that makes the invisible math of lifestyle inflation impossible to ignore. Then read the whole book to build the sequence that changes everything.

See the Leak

Chapter 6 names the Comparison-Purchase Loop — the algorithmic trap turning your scroll into someone else's profit.

Run the Math

$314 a month in impulse spending compounds to $1.5 million by 65. The invisible math that changes how you see every purchase.

Get the Sequence

Once you stop the leak, the book gives you the six-tier stack — the exact order to route every dollar for maximum wealth.

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Chapter 6: The Culture vs. The Capital

Open your phone. Scroll for thirty seconds. What did you see? Someone in a car that costs more than they make in a year. A vacation that went on a credit card. Sneakers that sold out in four minutes.

Your brain isn't scrolling. It's comparing. And that comparison is costing you more than you think.

Chapter 6 exposes the Comparison-Purchase Loop, the car payment math that quietly destroys a seven-figure retirement, and four countermeasures you can implement this week.

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What you'll learn in this chapter

Why looking rich and being wealthy are directly opposed — and the math behind a -$18,000 net worth hidden behind a BMW and an Instagram highlight reel

How Buy Now, Pay Later dissolves the psychological friction that would have saved you money

The car payment redirected at age 22 that becomes $3.5 million by 65

Four structural countermeasures — starting with a 48-hour rule — that make the margin between income and freedom permanent

Plus: the six-tier wealth sequence the book builds toward — and why the order is everything

Free Diagnostic Tool

Wealth Mindset Inventory

Take the 24 question assessment. Rate each statement from 1 to 5. Discover your number one wealth bias instantly. This is your Bias Fingerprint

1 = Strongly Disagree • 5 = Strongly Agree

Question 1 of 244%
Inside The Book

Table of Contents

Over 100 pages of research, frameworks, stories, and worksheets to rewire your relationship with wealth.

Preface: Why I Wrote This Book7
What Does Wealth Mean to You?10
Wealth Mindset Inventory12
Chapter 1: The Gap Is Not an Accident13
Chapter 2: What Slavery Stole That No One Talks About19
Chapter 3: Jim Crow, Redlining, and the Theft of the Middle Class24
Chapter 4: The Emotional Inheritance30
Chapter 5: The Psychology of the Wealth Gap — What’s Running in Your Head51
Chapter 6: The Culture vs. The Capital Free 63
Three Real Stories: How This Looks in Real Life71
Chapter 7: The Village Economy73
Chapter 8: The College Years as a Wealth-Building Window78
Chapter 9: The System Is Real — But So Is Your Agency83
Chapter 10: Make Your Own Money87
Chapter 11: Wealth Is Generational — Break the Cycle, Build the Legacy92
Epilogue: A Note from the Author97
Wealth Milestone Map: Ages 18–40100
Appendices103
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About The Author

Terence Pitre, Ph.D.

Dr. Terence Pitre is a researcher, educator, and financial strategist focused on closing the wealth gap through mindset transformation and tactical education. His work bridges history, psychology, and personal finance.

UNLEARN RICH is the culmination of years of research into the systems, stories, and scripts that shape how we think about money and how we can rewrite them for the next generation.

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Ready to Unlearn?

Read Chapter 6 free and see why the gap between what you earn and what you keep is the only number that builds a future. Then get the complete book to learn the sequence that routes every dollar toward wealth.

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